Before So You Want to Talk About Race arrived in 2018, most people navigating America's racial landscape had the feeling — the discomfort, the frustration, the nagging sense that something structural was wrong — but not the vocabulary to name it with any precision. Ijeoma Oluo changed that.

In October 1983, a 33-year-old military officer named Thomas Sankara became president of Upper Volta — one of the most impoverished nations on earth, a landlocked country in West Africa that the world had largely written off as an economic basket case. He had four years. He used every one of them.

There is a question worth sitting with: what does it actually mean for a brand to be global? Not international. Not multi-market. Global — in the sense that the cultures shaping the world's energy, creativity, and consumption are actually reflected in how that brand speaks, who it speaks to, and who is building the strategy from the inside.